Why Sugar Rush?

Giggles and gurgles.

Scraped knees and first ABCs.

Sucking toes and teething woes.

We know what it's like to be overwhelmed with cuteness when you see your heart crawling around dancing, with their little tufts of hair to their itty-bitty little toes. The sweet sighs as they drift off to sleep, stuffing those tiny fists in their mouths - no matter how little, every Baby Olympic quirk turns into a lifelong memory.

We, at Sugar Rush, understand that it's babies' jobs to be thus cute and know just how to celebrate every little milestone of your tiny human and making it into a swoon-worthy moment. We believe in enabling kids to express their individuality through stylish, effortless and functional clothes.

About Us

Founded in 2018 and inspired by a mother continually on the search for affordable fresh fashion for kids, Sugar Rush has evolved into a global fast-fashion brand showcasing a wide assortment of the trendiest clothing & accessories at price points that are hard to beat.

Having sieved through for the best for your little ones from across thousands of styles, we at Sugar Rush are able to offer the entire fashion spectrum; be it classics with on-trend details, jazzy prints, stylish silhouettes or wacky designs.

Our team at Sugar Rush, curates from the latest fashion trends, to have your kid looking stylish and on point for every occasion. From infants, toddlers to children, we've got a wide array of wardrobe for every age and every stage.

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